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To date, the Company has commissioned two research studies and two formal pilots. The results of these efforts demonstrate, unequivocally, that the IntelliMat® product provides significant product sales lift, heightened brand awareness, and dramatic increases in store traffic.
Arbitron Research, Q4, 2008
Arbitron was engaged in June to conduct a study that would provide LevelVision with: a model that would accurately predict venue traffic and network impressions for each location; provide consumer information about the IntelliMat® device; and provide shopping and demographic information about the network audience. They conducted 911 interviews in 39 locations during the week of September 9th, 2008 and performed additional interviews the week of September 22nd in 5 stores to compare IntelliMat floor screens to other advertising in the bookstore environment. The research design also incorporated in-store observations of traffic passing by the IntelliMat screen and compared traffic counts at each entrance to store data.
Mindset Creative Store Intercepts at The Source by Circuit City, September 2006
In September of 2006, Mindset Creative conducted 260 one-on-one interviews at 11 stores in the greater Toronto area. Consumer response to the IntelliMat® floor screens was very positive. It attracted attention and held out strong possibilities for highlighting promotions, introducing new products and providing informative and useful demos. The addition of a second IntelliMat screen consistently pushed scores higher, suggesting that two IntelliMat screens are more effective than one.
Please click here to download a summary of the Mindset Creative report.
Circuit City Store Intercepts at 2 Stores, April 2006
Circuit City purchased four IntelliMat® digital display floor screens in order to evaluate consumer response prior to purchasing a larger quantity of floor displays. After successfully testing 24/7 mat operations and performance at headquarters in Richmond, Virginia for several weeks, Circuit City selected vendors, content, and test store locations (Doral, Florida-Miami and Braintree, Massachusetts-Boston) to test consumer response to the IntelliMat screens. Each store tested two IntelliMat floor displays.
The Company conducted 169 customer interviews, over a four day period in order to measure shopper’s response to the floor screen. The results of those surveys verify Circuit City’s expectations that the IntelliMat digital floor display system delivered multiple benefits to Circuit City. Benefits included:
- Over 91%of customers believed IntelliMat screens enhanced Circuit City’s in-store environment and high-tech image
- 82%of customers said they wanted Circuit City to use IntelliMat screens to help them make buying decisions
- 87%of shoppers believed Circuit City should use IntelliMat screens to inform and educate them about new products and services
- Nearly 90%believed IntelliMat screens would draw them to new displays and areas of the store
- Over 94% of the customers described the IntelliMat digital floor screen as exciting and entertaining
- The vast majority of Circuit City shoppers thought IntelliMat digital displays were “cool” and unusual, added to the store’s high-tech image, and should be used for many purposes throughout the stores
Virginia Tech University Pilot (conducted Fall Semester 2006)
IntelliMat® devices were placed at two campus bookstores. Using a six week and a later five week snapshot on sales performance of promoted items, compared to the same period the previous year, strong sales uplifts were observed across the board.
To download a copy of the case study, click here.
The Source (conducted from August to October 2006 in 10 stores in Toronto, Canada)IntelliMat® devices were placed at the entrance to mall based venues with the goal of increasing traffic from the mall into the store. In the 10 locations, the IntelliMat® device drew 363 more customers into the store per week than the control group, a 310% increase
To download a copy of the case study, click here.
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