Human Proxemics
Proxemics is a cultural anthropological term coined by researcher Edward T. Hall during the 1960's to describe human spatial relationships and their impact on communication effectiveness.
Proxemic Marketing and Selling
The study of proxemics has direct relevance to advertisers, retailers, and other owners of public space where people congregate, such as stores, malls, financial institutions, entertainment and cultural facilities, health care facilities and government buildings.
Studies in proxemics suggest that messages received within a customer’s personal space are highly effective. The challenge for both advertisers and retailers has always been how to get the right messages to the right (target) consumers, at the right time, and at the right location.
Leading brand marketing companies have a strong interest in our devices because of the proxemics effect.
"The use of LV's dynamic displays in a customer's line of site is exceptionally engaging and I anticipate its impact in a customer's personal space will be quite strong."
Dr. Jack Aiello, Professor, Rutgers University and leading proxemics expert in the US
LV Media Solutions
With portable devices that connect advertisers, retailers, and consumers within the consumer's proxemic space, LevelVision provides the most innovative and effective solutions in the marketplace. Whether people are walking, waiting, working, congregating, shopping, or paying, LevelVision provides a new media method using point of sale display products that inform, direct, entertain, influence, and sell potential buyers.
