Whitepaper
Dr. Joseph King, Professor of Psychology and Director of the Honors Academy at Radford University in Radford, Virginia, explains the Psychology of the Floor and discusses how the IntelliMat® device first redirects attention toward the floor and then sharply focuses that attention. He further explains the “orienting” reflex” and how this causes a consumer to focus on a “real time” message that is relevant at the point of persuasion.
View Psychology of the Floor Whitepaper
